About Us, Copyright © 2018 InspectorJones.com. [13][14] Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.[13][15][16]. of Staff maintaining this service (estimated). Top Alternatives. Get your copy of Digital Roadblock: Marketers Struggle to Reinvent Themselves. Data can come from anywhere. الشرق الأوسط وشمال أفريقيا - اللغة العربية, Moyen-Orient et Afrique du Nord - Français, Includes Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam - English. To use Omniture you must have a paid account with them. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics. With a single source of truth, you’ll have powerful new ways to monitor and adapt campaigns, accurately assign attribution, and make informed decisions based on powerful, predictive logic. ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions... Marketing for the Global Enterprise. Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Omniture is still primarily a website tracking tool, so many of the options in the menu are not used here. It was acquired by Adobe Systems in 2009. To determine what stats you see per Issue or per page, click the Selected Metrics link at the top. The latest digital trends, thought-provoking commentaries, and industry insights from over 150 leading sources. This area gathers a lot of information about a particular page or Issue. On May 21, 2018, Adobe announced the acquisition of Magento for $1.68 billion. Purchase requires verification of academic eligibility. When logged in to your Omniture account, you can choose your app's report suite and see a variety of options along the left side of the screen. To login via the Experience Cloud, click here. Senior Manager of Global Business Intelligence (GBI). © Copyright 2010 - 2020 - Apps Run The World. "At Lenovo, my executive team challenged the Global Business Intelligence practice to provide an 8x return on investment for every dollar invested.". This information, along with a username and password, should be provided either within the Marketing Cloud (for classifications and Data Sources), or by the Adobe representative responsible for setting up the account at your request. What is Adobe Analytics? [19], Online marketing and Web analytics software, "Why Investors Like Adobe Diving Into Subscriptions", "Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches | Adobe Newsroom", "Adobe Buys Omniture, Opens Gate to Advertising", "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion", "Adobe Takes Its Marketing Cloud Services Mobile", "Adobe adds geolocation targeting to Marketing Cloud", "Adobe Launches Mobile Services for Adobe Marketing Cloud", "Adobe gets its company, snaring Marketo for $4.75 billion", "Forrester Names Web Content Management Leaders", "Gartner's Top 19 Enterprise Digital Asset Management Solutions", Component content management system (CCMS), Headless content management system (Headless CMS), https://en.wikipedia.org/w/index.php?title=Adobe_Experience_Cloud&oldid=983451136, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 14 October 2020, at 09:00.